More Than Just Ink On Paper

In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your newsletter get the attention it deserves. 1. Figure out who your audience it first. Are you sending the newsletter to prospective customers? Or are you sending it internally to your staff? This will determine the tone of the language you use, be it formal or informal. 2. Determine the voice you want to use. Most of the time, it’s best to write as if you are writing to a friend. Use a more casual tone so that everyone feels welcome to read it. 3. Keep it short. Don’t over-write. Figure out your message, then tell it in as few of words as necessary to get the point across. 4. Organize your articles. Put the most important article first, on the front side of the newsletter. Then add the following essential articles. 5. Use pictures and graphics. Insert some visual aids in your newsletter. No...

Competitive advantages are the factors that allow your company to produce goods or services better or more cheaply than your rivals and are the key factors in what makes your business better than others. If your competitive advantage can be easily copied or imitated, it is not considered a competitive advantage. Your competitive advantage is the essence of your strategy, messaging, and marketing. According to Jack Welch, “If you don’t have a competitive advantage, don’t compete.” Comparative Advantage vs. Differential Advantage  Comparative advantages and differential advantages are the two different forms of competitive advantages. A comparative advantage is your company’s ability to produce something more efficiently, leading to greater profit margins. One way to achieve a comparative advantage is to increase your economies of scale. An economy of scale is the savings in costs your company generates when it increases levels of productio...

Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct mail marketing strategies. This long-standing proven method, with added new technology, is a perfect way to hit the ground running in 2022. And the best part? It can start with a simple postcard. The Many Benefits of Postcards Postcards are highly effective. Did you know that 86% of customers take the time to read through their mail? Due to postcards’ higher visibility, you can expect a higher response rate than any other marketing medium, along with a 70% higher brand recall. This translates into a high return on investment. Every $167 spent translates into about $2000 in goods sold. That’s a great investment! Increase your benefits by incorporating a fantastic postcard design.  The Postcard Design The postcard desi...

Storytelling has been around for ages. To this day, people love stories. It unites people while stimulating imagination and passion. Although often seen as a fun pastime, stories usually have a purpose, such as sharing a message, conveying a moral, or telling history.  Humanize the business One sometimes overlooked use of stories is within business marketing campaigns. Stories can be especially moving in the marketing world. Storytelling humanizes the brand, which is beneficial because people like buying from other people. The more you can humanize the brand, the better.  Stories to remember  Storytelling is also useful for remembrance. People tend to remember stories better than they do statistics. Sometimes, being remembered is half the battle. After all, the marketing world is saturated with numerous businesses vying for attention. “Brands that tell more sell more.” Storytelling is a unique way to stand out. Stories take on different formats ...